Privacy Policy

FutureThinkNow, Inc., doing business as Lizzy (“Lizzy,” “we,” “us,” or “our”), is committed to protecting your privacy and handling personal information responsibly. Lizzy is the consumer-facing brand of FutureThinkNow, Inc.; references to “FutureThinkNow” or “FTN” in prior materials, contracts, or communications refer to the same legal entity.

This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit www.golizzy.com (and our legacy domain www.futurethinknow.com), use our applications (including Studio One and Lizzy Pro), or otherwise interact with us (collectively, the “Services”).

1. Scope of This Policy

This Privacy Policy applies to:

• Visitors to our website
• Users of Studio One
• Enterprise customers and their representatives
• Individuals who interact with our AI assistants or demonstration tools
• Business contacts
• Job applicants

Controller and Processor Roles

Lizzy may act as:

• Data Controller with respect to personal information collected directly through our website, marketing activities, recruiting, and self-service offerings.
• Data Processor with respect to Customer Data processed on behalf of enterprise customers under separate contractual agreements.

This Privacy Policy does not apply to data processed on behalf of enterprise customers (“Customer Data”). Processing of Customer Data is governed by separate agreements between Lizzy and the applicable customer, including Data Processing Addenda where applicable.

2. Personal Information We Collect

The categories of personal information we collect depend on how you interact with us and applicable legal requirements. We collect:

• Information you provide directly
• Information collected automatically
• Information from third parties

We do not intentionally collect sensitive personal information except where voluntarily provided (for example, in job applications).

A. Personal Information You Provide to Us

Account Information

When you create or manage an account, we may collect:

• Name
• Email address
• Phone number
• Company name
• Job title
• Business address
• Login credentials
• Billing contact information
• Professional information you provide

Information You Submit to Us

If you request a demo, contact us, join a waitlist, subscribe to communications, or request support, we may collect:

• Identifiers (name, email, phone)
• Business contact information
• Inquiry details
• Any additional information you choose to provide

We may use your contact information to send service-related or marketing communications in accordance with applicable law. You may opt out of marketing communications at any time by using the unsubscribe link or contacting us.

Surveys and Feedback

We may collect personal information when you participate in:

• Surveys
• Beta testing
• Feedback sessions
• Research initiatives

AI Assistant and Demonstration Interactions

If you interact with Lizzy AI-powered tools, demonstration environments, or assistants, we may collect:

• Identifiers (if provided)
• Prompts or queries submitted
• Interaction metadata

These interactions may be logged for system improvement, safety, and performance monitoring.

Our AI systems provide predictive insights at a market or audience level. They do not make automated decisions about identifiable individuals that produce legal or similarly significant effects.

Business Development Information

We may collect professional contact information through:

• Conferences
• Trade shows
• Industry events
• Website forms
• Referrals

Job Applicant Information

If you apply for employment, we may collect:

• Identifiers
• Professional and employment-related information
• Application materials (CV, resume, cover letter)
• Interview notes
• References

Application materials may reveal sensitive information. We process such information in accordance with applicable employment laws.

Purchases and Commercial Information

If you subscribe to paid services, we may collect:

• Business contact information
• Subscription details
• Billing information

Payments are processed by third-party payment providers. We do not store full payment card numbers.

B. Information Collected Automatically

When you use our Services, we may automatically collect:

• IP address
• Device information
• Browser type
• Operating system
• Usage data
• Log data
• Cookie identifiers
• Approximate geolocation data

We do not currently respond to “Do Not Track” browser signals.

C. Information from Third Parties

We may collect information from:

• Public business directories
• Marketing partners
• Data enrichment providers
• Event organizers

D. Platform-Derived and Image-Based Signals

Lizzy processes large volumes of publicly available and licensed image data to extract aggregated visual signals related to color, style, and pattern.

We do not:

• Identify individuals in images
• Perform facial recognition
• Extract personal identity information
• Build individual consumer profiles

All extracted signals are aggregated and anonymized before being used in predictive modeling.

3. How We Use Personal Information

We collect and process personal information only for specified, explicit, and legitimate purposes.

We use personal information to:

• Provide and operate the Services
• Manage accounts
• Respond to inquiries
• Deliver demos and onboarding
• Process payments
• Provide customer support
• Improve platform performance
• Conduct analytics
• Maintain security
• Prevent fraud or misuse
• Comply with legal obligations

For individuals in the EEA, UK, or similar jurisdictions, lawful bases may include:

• Contractual necessity
• Legitimate interests
• Consent (where required)
• Legal obligations

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable essential website functionality
• Provide analytics
• Improve performance
• Measure marketing effectiveness

You may control cookies through your browser settings.

5. How We Share Information

We may share personal information with:

• Service Providers — Cloud hosting, analytics, CRM, email delivery, payment processors, and other vendors.
• Affiliates — Entities within the FutureThinkNow / Lizzy corporate group.
• Professional Advisors — Legal, accounting, and compliance advisors.
• Legal Authorities — When required by law or to protect rights and safety.
• Business Transfers — In connection with mergers, acquisitions, or asset sales.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising.

6. Subprocessors

We may engage third-party service providers (“Subprocessors”) to assist in delivering the Services. We maintain contractual protections requiring appropriate security and data protection measures.

7. Data Security

We implement administrative, technical, and physical safeguards including:

• Role-based access controls
• Encryption in transit
• Secure cloud infrastructure
• Monitoring and logging
• Restricted employee access

In the event of a data breach involving personal information, we will notify affected individuals and relevant authorities as required by applicable law.

8. Data Retention

We determine retention periods based on:

• The nature of the data
• The purpose for collection
• Legal and regulatory requirements
• Contractual obligations
• Legitimate business needs

Aggregated image-derived signals are retained in anonymized form.

9. International Data Transfers

Lizzy operates globally, including offices in the United States and Germany, and team members in multiple jurisdictions.

Personal information may be transferred to, stored, and processed in countries outside the country where it was originally collected.

Where personal information is transferred outside of the European Economic Area (EEA), the United Kingdom, or similar jurisdictions, we implement appropriate safeguards, including:

• Standard Contractual Clauses (SCCs)
• Intra-group transfer agreements
• Contractual protections with service providers
• Technical and organizational safeguards

You may lodge a complaint with your local data protection authority if you believe your rights have been violated.

10. Your Privacy Rights

Depending on your jurisdiction, you may have rights to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent

We will respond to verified requests within the timeframes required by applicable law. We may require identity verification before fulfilling requests.

To exercise your rights, contact: [email protected].

11. California Privacy Notice (CPRA)

California residents may have additional rights under the California Consumer Privacy Act (as amended by the CPRA), including:

• Right to know categories of personal information collected
• Right to access specific pieces of information
• Right to delete
• Right to correct
• Right to opt out of sale or sharing

In the preceding 12 months, we have collected the categories described in Section 2.

We have not sold or shared personal information in the preceding 12 months.

12. Children’s Privacy

Our Services are not directed to individuals under 16. We do not knowingly collect personal information from children.

13. Third-Party Links

Our Services may link to third-party websites. We are not responsible for their privacy practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will provide notice through the Services or by other appropriate means prior to the changes becoming effective.

15. Contact Us

If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at [email protected].

Lizzy is a brand of FutureThinkNow, Inc., a Delaware corporation.